![](https://cdn.myportfolio.com/c9a533143ebce3e6543aef79fe72fdc9/a3aac605662e49ddd2da51de_rw_3840.jpg?h=ce8eef919c23cf9b882a3954f44f9e59)
![](https://cdn.myportfolio.com/c9a533143ebce3e6543aef79fe72fdc9/7de89acb1f61a0576de779a5_rw_3840.jpg?h=6400fca0d94779c730e2f4b1a9335c09)
![](https://cdn.myportfolio.com/c9a533143ebce3e6543aef79fe72fdc9/275062cb8a4f1507cbe51ec4_rw_1920.jpg?h=62c9b3ba933cb4fbb7618f3626f3955f)
![](https://cdn.myportfolio.com/c9a533143ebce3e6543aef79fe72fdc9/d7b58442f02bc3527bcb01cf_rw_1920.jpg?h=28b755fbfa8afe499b5647f73214834e)
![](https://cdn.myportfolio.com/c9a533143ebce3e6543aef79fe72fdc9/fa684dc98b3f770b9d2312c1_rw_1920.jpg?h=0f0254a93bdb797419036ac158383a55)
![](https://cdn.myportfolio.com/c9a533143ebce3e6543aef79fe72fdc9/085b158b6a410febcfdc3e0b_rw_1920.jpg?h=3b60fcc94ef287de6f47d1e5127a980d)
![](https://cdn.myportfolio.com/c9a533143ebce3e6543aef79fe72fdc9/1ab807adb046c92e79cd27a4_rw_1920.jpg?h=9a1c7a2a00fa7552fcd5ae89fd6cf6a2)
![](https://cdn.myportfolio.com/c9a533143ebce3e6543aef79fe72fdc9/1c02083ccb917e37ec352920_rw_3840.jpg?h=847a1d0af40017bbeb8250cec4618891)
![](https://cdn.myportfolio.com/c9a533143ebce3e6543aef79fe72fdc9/9c68cc64ef00740fcff03cd1_rw_1920.jpg?h=4ccc8ec45a134263f6f621bbcf83021e)
![](https://cdn.myportfolio.com/c9a533143ebce3e6543aef79fe72fdc9/4472128b5217dd1308116935_rw_3840.jpg?h=d8d135003f97e807c182dd915f6333a4)
"Veita" er Tromsøs eldste kjøpesenter, sentralt plassert midt i byen i Storgata 102. Etter mange år med nedadgående kurve og butikker som flyttet ut tok Odd Berg Gruppen over driften av senteret fra årsskiftet 2014/2015. Som et ledd i strategien med å revitalisere senteret ønsket de nye driverne av senteret å få utviklet en profil som både viste senterets sentrale beliggenhet i hjertet av Tromsø, men også en identitet som var solid og fleksibel nok til å kunne fungere i en omskiftelig og uoversiktlig vei framover. 'Veita' is the oldest shopping mall in the city of Tromso. As part of a new strategy and revitaliation of the mall, the owners wanted to create a new visual identity that would emphasize the mall's central location in the heart of downtown Tromso, but also as a flexible identity that could work as a starting point for embarking on a new and unknown journey.